Enterprise Rent-A-Car, likely the most customer-friendly in the industry, is positioning itself to make more money. How? By appointing Pamela Nicholson, who’s worked her way up from the front-line ranks when the company was only 200 people over 27 years ago, to the role of President in this family-owned private company.

Does adding women leaders make companies more money? The research of Catalyst.org, a non-profit based in New York, has consistently shown that the top 25% of companies with the largest share of women Directors on a public-company Board beat the bottom quartile companies with a return on equity 53% higher (13.9% for Boards with more women; 9.1% with fewer or no women). For public-company Boards with 3 or more women (the upper echelons of the top quartile), the return on equity skyrockets to 16%. Read more details about higher financial returns when women are represented in leadership which is not yet close to the 50% of women in the population, or the 47% in the workforce. At HIP Investor, we evaluate how companies that represent the population in Boards, executive teams, managers and staff drive higher “Human Impact” which tends to increase “Profit” and financial returns. This Human Impact + Profit, or HIP, correlation can be tracked and a useful measure for both companies and investors.

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