How HIP Is Your Winegrower?
FREE  Event: “Certified California
Sustainable Winegrowing” – ATTEND ONLINE

Wednesday, January 13, 2009
10 a.m. Pacific (11 a Mountain, 12n Central, 1p Eastern)

The Certified California Sustainable Alliance is a 501(c)(3) established by Wine Institute and California Association of Winegrape Growers in 2002. The Alliance is launching “Certified California Sustainable Winegrowing,” a new third-party certification program, with  a detailed program and criteria that integrate all 227 factors.

Sustainability is defined as environmentally sound, socially equitable and financially attractive – and that is HIP!

JOIN this FREE event online to learn about sustainability in the winegrowing industry in California, and hear directly from winegrower2006sus-rep-cov-sm.jpgs implementing sustainability across their whole supply chain – from “grape to glass.”

Keynote speakers include:
* Robert P. “Bobby” Koch, President and CEO of the Wine Institute
* HIP CEO and founder R. Paul Herman

ATTEND THE JAN. 13 EVENT ONLINE

Wednesday, January 13, 2010

For more information or
to request a copy of the agenda:
communications@wineinstitute.org
Additional media contact:
Charles Communications Associates, LLC
press@charlescomm.com
To learn more, and see criteria, go to:

How HIP is your winegrower ?  In California,    more than 1,500 growers and vintners representing 68% of California winegrape acreage and 62% of wine production have used  the Code of 227 sustainable practices to evaluate their vineyards and wineries from “grape to glass.”