HIP Investor Inc.’s CEO + Founder R. Paul Herman was interviewed at the Sustainable Brands 2008 conference in Monterey, California - where he also presented on “Measuring Sustainability” to a crowd of 100-plus corporate, entrepreneurial and media attendees.

Paul was interviewed about the HIP framework, scorecard, and how it can be used by investors and capital markets - as well as by companies seeking to be a good investment, since the majority of invididual investors say they want to “do good” and “make money” at the same time.

 ”What is a HIP Investor?” - Paul answers in less than a minute…