In 2007, over $2.71trillion in assets under management were involved in investing seeking social, environmental and financial outcomes. Social Investment Forum’s 2007 Report on Socially Responsible Investing Trends in the United States reports that roughly 11% of assets under professional management, seeking to “do good” at the same time as “making money” ““ in other words, to deliver both Human Impact + Profit (HIP).

Over the last two years, the segment termed “socially responsible investing” (SRI) grew six-times faster (18%) than the overall average (3%), as investors increasingly want a “triple bottom line” — social, environmental AND financial returns. Yet, the “negative screening” and “shareholder activist” SRI approach that has dominated this field is not fully leveraging its power ““ for social change, environmental sustainability or unleashing business innovation.

HIP Investor Inc.’s investment methodology enables investors to evaluate companies (by rating the full value, not screening them out) that are emerging as the leaders of the 21st century ““ and deliver sustainable, profitable growth for investors and society. CLICK HERE to learn more about HIP’s services for investors (portfolio advisement and Investor Roundtables) and how HIP is working to transform the face of SRI and the power of these $2.71 trillion to inspire the world to achieve Human Impact + Profit.